Sadie Devane     Art Director

WHATEVER YOU’RE INTO

Challenge: Appeal to a younger audience of people aged 20-40. These people work hard but fear settling into a dull, predictable life, so spend their free time seeking out new experiences. 

Strategy: The 2020 RAV4 equips the more adventurous side of you that says “I can do that”.

Idea: The new RAV4 is for whatever you’re into... this week. 


TV COMMERCIAL

CLIENT:
Gulf States Toyota
AGENCY: MMB
CREATIVE DIRECTORS: Brian Hayes, Jim O’Brien

ART DIRECTOR: Sadie Devane
DIRECTOR: Noah Marshall