Challenge: Toyota wanted the new 2020 RAV4 to appeal to a younger audience of people aged 20-40. These people work hard but fear settling into a dull, predictable life, so spend their free time seeking out new experiences.
Strategy: The 2020 RAV4 equips the more adventurous side of you that says “I can do that”.
Idea: The new RAV4 is perfect for keeping up with whatever you’re into... this week.
Client: Gulf States Toyota
Creative Directors: Brian Hayes, Jim O’Brien
Art Director: Sadie Devane Copywriter: Michael Philbin
Director: Noah Marshall, RAKISH