Tony's Chocolonely
The Chocopocalypse
Social Campaign
Embracing Tony’s Chocolonely’s playful yet powerful voice around all things choco, we created a social campaign to help raise awareness of the global cocoa crisis, which we reframed as ‘The Chocopocalypse’.
Concept Development, Art Direction
Tony’s has a dedicated base of brand fans, so to highlight the growing scarcity of cocoa, we gave them a tongue-in-cheek glimpse of what their beloved bars could look like in the future. We challenged them to a digital game of ‘would you rather?’, asking them to choose between three less-than-tasty fictional Tony’s products that could be in the pipeline if the business is to survive ‘The Chocapocalypse’.
