SEE BEAUTIFULLY
Challenge: Create a multi-dimensional launch campaign to introduce the new Sofia Vergara x Foster Grant glasses collection.
Strategy:
Capture Sofia’s energy and candor in a way that resonates with Foster Grant’s 30+ year-old female
audience, creates a strong connection to her and her line of eyewear, and conveys how much you’ll
look good – and feel good – wearing a new pair of Sofia’s signature styles.
Idea: Don’t just see – See Beautifully.
INTEGRATED LAUNCH CAMPAIGN
CLIENT: Foster Grant
AGENCY: MMB
CREATIVE DIRECTORS: Doug Barba, Neal
Hughlett, David Regster
ART DIRECTORS: Sadie Devane, Palloma
Quintale
PHOTOGRAPHERS: Walter Chin, Leonard Greco
![](https://freight.cargo.site/t/original/i/5962dfb9bcc26e8f777291400548360f8f047021bfbcec9fb5c0d7be18591fed/mmb_internalwork_wideimage_31.jpg)
![](https://freight.cargo.site/t/original/i/3157193881c60abd26ec1a9f9aa86d83f5b58e53096fd9a52d5a6f31e01d8510/GD2_S02_3796.jpg)
![](https://freight.cargo.site/t/original/i/2f07a579301f1cd9237aca1bc9c65d3946672177cf059a802754507f0af9a81f/FG-Sofia-HERO.jpg)
![](https://freight.cargo.site/t/original/i/3a408503b5c4a4cdbf1e6f6bb4c07ab38d10dd40ae1c9544b05558649a8d678e/FG-Sofia-FULL-1.jpg)
![](https://freight.cargo.site/t/original/i/872a3c32dff1da2b32e6b5166ed2de3a53cc2694d8e5bfaf5c9d1084202805f4/mmb_internalwork_images_10-copy.jpg)
![](https://freight.cargo.site/t/original/i/f3b42bd80859aa6b3d2a8476d3cb1d45acccc85fcd5338c2347ba53855741953/LEONARD-GRECO-PHOTOGRAPHY-_-FOSTER-GRANT-X-SOFIA-VERGARA-_-1.png)
![](https://freight.cargo.site/t/original/i/a3d12371d2c6d80fb18f96fb2d97f85b89b59bbabd7606d13627c176972fafa0/LEONARD-GRECO-PHOTOGRAPHY-_-FOSTER-GRANT-X-SOFIA-VERGARA-_-2-2.png)
![](https://freight.cargo.site/t/original/i/ba73ac7ad045d529f2493cbb95068eaf7200ea947e543dd31ea5cc2e0860616b/LEONARD-GRECO-PHOTOGRAPHY-2.png)
![](https://freight.cargo.site/t/original/i/3f04dfd93a960bba543fdc199d0c5ede56ba2554ae0e1f4dcc72499775669cf8/Foster_Grant_READER_GLORIA_BLK_TAN_0246_v1.jpg)
![](https://freight.cargo.site/t/original/i/1ee80a6592262d65f72c42febc31ac553931cbd4df1219fc3119543f6918ab6c/LEONARD-GRECO-PHOTOGRAPHY-1.png)
![](https://freight.cargo.site/t/original/i/4d7ebc7f418a0b57d9e3ff5266477418be96ff5106903dea4ec56a6e9d36609b/Foster_Grant_SUN_CARMEN_SLVR_0359_v1.jpg)
![](https://freight.cargo.site/t/original/i/18117efbb99bae54b50b8ee1aa96f70a381e1111359671b4dfa42af82a405796/Foster_Grant_SUN_SUNREADER_GROUP_0383_v1.jpg)
![](https://freight.cargo.site/t/original/i/b62117c1ab714fa660b9faa91a1695dabbc7af5c61bf7a00c0a9f5397e40fa8c/Foster_Grant_READER_GROUP_0436_V1.jpg)