SEE BEAUTIFULLY

Challenge:
Create a multi-dimensional launch campaign to introduce the new Sofia Vergara x Foster Grant glasses collection.

Strategy:  Capture Sofia’s energy and candor in a way that resonates with Foster Grant’s 30+ year-old female audience, creates a strong connection to her and her line of eyewear, and conveys how much you’ll look good – and feel good – wearing a new pair of Sofia’s signature styles. 

Idea: Don’t just see – See Beautifully.

INTEGRATED LAUNCH CAMPAIGN 

CLIENT: Foster Grant
AGENCY: MMB
CREATIVE DIRECTORS: Doug Barba, Neal Hughlett, David Regster
ART DIRECTORS: Sadie Devane, Palloma Quintale PHOTOGRAPHERS: Walter Chin, Leonard Greco