Sadie Devane     Art Director

SEE BEAUTIFULLY

Challenge:
Create a multi-dimensional launch campaign to introduce the new Sofia Vergara x Foster Grant glasses collection.

Strategy:  Capture Sofia’s energy, intelligence, and candor in a way that resonates with our 40+ year-old female audience, creates a strong connection to her and her line of eyewear, and conveys how much you’ll look good – and feel good – wearing a new pair of her signature styles.

Idea: Don’t just see – See Beautifully.

INTEGRATED LAUNCH CAMPAIGN 

CLIENT:
Foster Grant
AGENCY: MMB
ECD: David Register CREATIVE DIRECTORS: Doug Barba, Neal Hughlett ART DIRECTORS: Sadie Devane, Palloma Quintale PHOTOGRAPHERS: Walter Chin, Leonard Greco














Photographer: Leonard Greco
Art Director: Sadie Devane