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Foster Grant
See Beautifully


Integrated Launch Campaign

Challenge:
Create a multi-dimensional launch campaign to introduce the new Sofia Vergara x Foster Grant glasses collection.

Strategy:  Capture Sofia’s energy and candor in a way that resonates with Foster Grant’s 30+ year-old female audience, creates a strong connection to her and her line of eyewear, and conveys how much you’ll look good – and feel good – wearing a new pair of Sofia’s signature styles. 

Idea: Don’t just see – See Beautifully.







Agency MMB
Creative Directors Doug Barba, Neal Hughlett, David Regster
Art Directors Sadie Devane, Palloma Quintale
Photographers Walter Chin, Leonard Greco



© Sadie Devane, 2025