Challenge: Create a multi-dimensional launch campaign to introduce the new Sofia Vergara x Foster Grant glasses collection.
Capture Sofia’s energy and candor in a way that resonates with Foster Grant’s 30+ year-old female
audience, creates a strong connection to her and her line of eyewear, and conveys how much you’ll
look good – and feel good – wearing a new pair of Sofia’s signature styles.
Idea: Don’t just see – See Beautifully.
INTEGRATED LAUNCH CAMPAIGN
CLIENT: Foster Grant
CREATIVE DIRECTORS: Doug Barba, Neal
Hughlett, David Regster
ART DIRECTORS: Sadie Devane, Palloma
PHOTOGRAPHERS: Walter Chin, Leonard Greco