Foster Grant
See Beautifully
Integrated Launch Campaign
Challenge: Create a multi-dimensional launch campaign to introduce the new Sofia Vergara x Foster Grant glasses collection.
Strategy:
Capture Sofia’s energy and candor in a way that resonates with Foster Grant’s 30+ year-old female
audience, creates a strong connection to her and her line of eyewear, and conveys how much you’ll
look good – and feel good – wearing a new pair of Sofia’s signature styles.
Idea: Don’t just see – See Beautifully.
Agency MMB
Creative Directors Doug Barba, Neal
Hughlett, David Regster
Art Directors Sadie Devane, Palloma
Quintale
Photographers Walter Chin, Leonard Greco
