SEE BEAUTIFULLY
Challenge: Create a multi-dimensional launch campaign to introduce the new Sofia Vergara x Foster Grant glasses collection.
Strategy: Capture Sofia’s energy, intelligence, and candor in a way that resonates with our 40+ year-old female audience, creates a strong connection to her and her line of eyewear, and conveys how much you’ll look good – and feel good – wearing a new pair of her signature styles.
Idea: Don’t just see – See Beautifully.
Challenge: Create a multi-dimensional launch campaign to introduce the new Sofia Vergara x Foster Grant glasses collection.
Strategy: Capture Sofia’s energy, intelligence, and candor in a way that resonates with our 40+ year-old female audience, creates a strong connection to her and her line of eyewear, and conveys how much you’ll look good – and feel good – wearing a new pair of her signature styles.
Idea: Don’t just see – See Beautifully.
INTEGRATED LAUNCH CAMPAIGN
CLIENT: Foster Grant
AGENCY: MMBECD: David Register CREATIVE DIRECTORS: Doug Barba, Neal Hughlett ART DIRECTORS: Sadie Devane, Palloma Quintale PHOTOGRAPHERS: Walter Chin, Leonard Greco
CLIENT: Foster Grant
AGENCY: MMBECD: David Register CREATIVE DIRECTORS: Doug Barba, Neal Hughlett ART DIRECTORS: Sadie Devane, Palloma Quintale PHOTOGRAPHERS: Walter Chin, Leonard Greco
Photographer: Leonard Greco
Art Director: Sadie Devane