MAC & CHEESE KINDA DAY

Insight: Back-to-school mornings are a stressful time for parents. They plan their schedules, set their alarms, prep their meals... but sometimes, things just don’t go to plan.

Strategy: We wanted young parents to know that on mornings like these, they can rely on Kraft’s Mac & Cheese.

Idea: Sometimes, you know it’s going to be a Mac & Cheese kinda day. 


ONE SHOW YOUNG ONES BRIEF

Client: Kraft
Copywriter: Nihal Atawane

RECOGNITION:
︎︎︎ One Show Young Ones Awards: Merit (2019)