Sadie Devane     Art Director




MAC & CHEESE KINDA DAY

Insight: Back-to-school mornings are a stressful time for parents. They plan their schedules, set their alarms, prep their meals, but sometimes, things just don’t go to plan.

Strategy: We wanted young parents to know that on mornings like these, they can rely on Kraft’s Mac & Cheese.

Idea: Sometimes, you know it’s going to be a Mac & Cheese kinda day. 




STUDENT CAMPAIGN CONCEPT

CLIENT: Kraft
COPYWRITER:
Nihal Atawane
RECOGNITION: One Show Student Awards – Merit (2019)