LOOK AT ME NOW
IV League is a Boston-based IV Hydration company that primarily treats hangovers.
Challenge: Show how effectively an IV League treatment works to cure a hangover.
Idea: IV League’s customers can quickly transform from shameful, zombie-like hangover demons into
upstanding, optimistic, contributing members of society.
Solution: Juxtapose those smiling, healthy
faces that definitely don’t look like they were recently on the precipice of
death with bold proclamations of what they were doing the night/morning prior
to their photo being taken.