BE MORE DAD
We worked with a simple insight – the people who wear Eddie Bauer the most are suburban dads. So why ignore the true champions of your brand, and run after a target that is simply not interested? It was time to embrace “Dadness.”
Insight: Dad fashion is about comfort, not about looking cool.
Strategy: Embrace Dadness.
It's what we're about.
Idea: Be More Dad.
STUDENT CAMPAIGN CONCEPT
CLIENT: Eddie Bauer
COPYWRITER: Nihal Atawane
RECOGNITION: 59th Annual Hatch Student Awards – Merit (2019)
CLIENT: Eddie Bauer
COPYWRITER: Nihal Atawane
RECOGNITION: 59th Annual Hatch Student Awards – Merit (2019)
