Sadie Devane     Art Director




BE MORE DAD

We worked with a simple insight – the people who wear Eddie Bauer the most are suburban dads. So why ignore the true champions of your brand, and run after a target that is simply not interested? It was time to embrace “Dadness.”

Insight: Dad fashion is about comfort, not about looking cool.

Strategy: Embrace Dadness. It's what we're about.

Idea: Be More Dad.




STUDENT CAMPAIGN CONCEPT

CLIENT: Eddie Bauer
COPYWRITER:
Nihal Atawane
RECOGNITION: 59th Annual Hatch Student Awards – Merit (2019)