Chanel
The Sustainability Switch

Sustainable Tech Comms

We partnered with Chanel to bring their Sustainable Tech Playbook to life – an internal guide designed to help teams reduce their tech footprint across nine key areas.

Client: Chanel
Agency: Nice and Serious
Copywriter: Lily Peters
Art Director: Sadie Devane

Chanel needed an engaging way to introduce this new playbook and encourage teams to adopt sustainable tech practices across everything from laptops to data centers. The content had to be clear, actionable, and feel at home within the Chanel world.

We developed The Sustainability Switch.

With nine clear scopes, it’s never been easier to switch to sustainable tech at Chanel. Big or small, we showed how simple these swaps can be – whether it’s extending laptop life, removing unused software, or opting for refurbished hardware. Because when the barriers are low, change feels achievable.

We delivered...

• A visual identity rooted in Chanel’s iconic black and beige palette.
  
• A launch animation to introduce the initiative – clean, elegant, and VO-free
  
• Nine scope animations, breaking down best practices into quick, visual tips
  
• A bespoke icon set for each scope, designed to work across digital and print
  
• Key messages and tone of voice to support roll-out communications|
  

The result? A simple, stylish way to help teams flip the switch to sustainable tech.